The Prince of Prints: Emilio Pucci

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4.1.1Copyright:Torkil Gudnason (Légende: Silk dress with ‘Ellisse’ print and sandals with fabric laces Spring/Summer 2003 Collection, Vogue Australia, April 2003)

Pucci’s vision and legacy

Emilio Pucci (1914-1992) had a passion for women, a visionary sense of style, and an eye for color and design. With these talents he created a fashion house unlike any other. By the early ’50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his “Capri pants”, silk scarves and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today, the house remains as vibrant as ever – Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents.

Emilio Pucci Arranges a Shoot
Copyright: David Lees/Condé Nast Archive/Corbis – (Légende: Emilio Pucci prepares a model for a photo shoot in the Boboli Garden in Florence. The model is wearing printed cotton gabardine Capri pants with the ‘Monreale’ design and a shirt from the ‘Siciliana’ Collection, 1955)

The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century.
It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

xl_pucci_19
Copyright: Emilio Pucci Archive, Florence (Légende: Models on the roof of Palazzo Pucci in Florence, wearing evening dresses, palazzo pyjamas and terrycloth capes from the Spring/Summer 1967 Collection)

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.

Emilio Pucci (1914-1992) had a passion for women, a visionary sense of style, and an eye for color and design. With these talents he created a fashion house unlike any other. By the early ’50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his “Capri pants”, silk scarves and lightweight separates.
By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today, the house remains as vibrant as ever – Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents.

The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more).
And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.

First published as a limited edition – now available in an unlimited popular edition!
Available in some differents covers designs, each depicting an original pattern from the Pucci collection.

bn

Emilio Pucci by Vanessa Friedman, Alessandra Arezzi Boza, Armando Chitolin.

Image source: Taschen
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