Parle – Brand with a Purpose

Parle is the new brand on the block, and is sure fire to catch the attention of the fashion world. The man behind it all is Andreas Danielsson and his collection, called Bridges, for S/S 2015 is already here. At the same time he is busy with the collection for A/W 2015 as we speak.

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Andreas Danielsson presents his label Parle as high street contemporary clothing for men. It is high quality clothes that have an urban feel and a decided inspiration of street wear. Parle works with limited collections that appeal to men who want to portray a unique and individual feel. This is in line with Andreas Danielsson’s vision of making contemporary and progressive garments in interesting and high quality materials.

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Andreas Danielsson describes his debut collection as follows: “The debut collection is sprung out of a hip-hop subculture and its community. A community that presents an interesting juxtaposition to the high-end fashion industry, along with exhibiting a refreshing state of mind where people’s differences are celebrated in great decadence.”

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“My ambition is to run a transparent business that contributes to a conscious consumption of clothes in regards to the environment and generations to come.” States Andreas Danielsson. He continues by saying that: “My designs are born out of a merging of Scandinavian minimalism and a celebration of minorities. I find great inspiration in subcultures, eccentric characters and interesting contradictions.”

Parle aims to become an internationally acclaimed brand within the high-end street genre. The fashion industry is about to be introduced to a label and company that will be an influential player within an ever growing environmentally conscious world.

For further information go to www.parle.se.

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