This is about Stretch. Stretch is about movement, comfort and balance.
Dynamic highperformance and natural cottontouch have becomes benchmarks of modern denim. What may have seemed impossible just a few seasons ago is now within reach.
The latest premium denim technologies allow blue jeans to combine the same magic blend of strength and flexibility that distinguishes the highest natural aspirations of today’s modern active lifestyle.
Technology andfabrication inspired by sport has been harnessed to create new denim and collection ideas that perform in real-time; sliding into a seat on the plane, running to a brainstorming session, moving effortlessly from the studio or office to the café or club.