Versace Versus FW17 Campaign: the New Sub-Versus Community

VersusVersace presents the new FW17 Campaign shot by Ben Toms. Eight young creatives unite, capturing the energy of new generation subcultures, breathing inclusion and acceptance across the planet: the new sub-versus community.

Conceived by Artistic Director Donatella Versace, the talents stand for non-conformity, defiance
and self-belief, a creed at the heart of Versus. Each artist is disrupting culture in their own way,
never compromising their creativity or point of view. Photographed by Ben Toms, each shot
expresses an authentic and spontaneous mood, reflecting the Versus universe through their
eyes.

I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their
individuality.

says Donatella Versace.

TOMMY GENESIS: underground rap artist from Canada, pushing boundaries with her lyrics and
artistry.
HUNTER SCHAFER: American artist and transgender activist, one of the most unafraid voices
in US social politics.
LILY McMENAMY: American-born English model leads a new generation of models shaking up
how the fashion industry represents youth.
RINA SAWAYAMA: Tokyo-born musician and model standing up to racism, sexism and
prejudice in the fashion industry.
REJJIE SNOW: hip hop artist and producer from Ireland – individuality is key both in his music
and life.
COSMO PYKE: singer-songwriter from South London also making his mark as a skater and
graffiti artist.
WILSON ORYEMA: London-born artist and model who uses his work to question contemporary
society.
JUDAH LANG: actor from New York venturing into freestyle rap.

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