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This is what we could call going back to basics, but with a twist. Mickaël Azoulay, founder and inspirational “visionnaire” of his everyday times gives us AMERICAN VINTAGE. Certainly not another t-shirt label….

Replay 2014

REPLAY, Summer 14

Famous fashion photographer Davis Sims signs strong images for the REPLAY spring-summer 2014 collection. A castaway landscape using references of bleached jeans and washed-out blues, so cherished by the label and its fans….


ESSENTIEL, Summer 14

“Love is Essentiel” is their motto. A long lasting love story between two people and their fans. Precisely, since 1999. In such circumstances, it is wiser to talk about fanatics of ESSENTIEL. Belgian…

Tommy Hilfiger SS14

The Tommy Hilfiger Group announces its Spring 2014 global advertising campaign “wést coãstiüs”. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign…


BJORN BORG: the Revelation

A bit early, but never too late to present this autumn-winter 2014-15 collection, almost earlier than the spring sunrises ahead. It happened in Amsterdam January 22, in the old “Kasbank”, fashion and socialite…


CLARKS Style at Every Turn

Among the most famous labels around the world, CLARKS pursues evolution in quality and aesthetics. For the man not bored by style at every occasion! The New Edwardian: Inspired from the dawn of…


H&M Sport

The street-casual giant is proud to announce the new Sport line due to be launched in January 2014, covering women’s wear, children and of course men. The whole line has been conceived in…

LEE COOPER and the Timeless Checked Shirt

More than often it all comes down to one single piece, a wardrobe staple. The one and unique that everyone combines with everything. As one of the original denim brands, LEE COOPER has…


The House’s timeless menswear classic, the tuxedo becomes an essential in black “grain de poudre”. Finished off with slim lapels and worn with a white knit turtle neck sweater it spells modernity. It’s…

REPLAY Denim Zero – Cool as Ice

As part of the FC Barcelona sponsorship project, Replay presented Replay DENIM Zero°, the innovative smart-premium denim created to offer the Barça players extremely original, casual and exclusive apparel. Following the huge success…


DIOR HOMME Technical

The technical aspect of the DIOR HOMME materials is the distillation of modernity, luxury and savor-faire. Fabrics combining structure and waterproofing for a two-tone black & white trench coat. Transparent rubber providing black…



Leather rewrites its own codes. Reflecting its time through patenting without losing its luxuriousness. It hangs with precision, with a flawless sheen. As a coat or a trench, it’s the material par excellence…

Because We All Are Heroes

HEROES UNCOMPROMISED. Strong words yelling the masculine nature of all of us pursuing elegance and distinction. HEROES is a multi-brand store creating status. Located in the designer’s Brussels area, they launched exceptional collaborations,…


David LaChapelle for Happy Socks Campaign

After having worked with Terry Richardson in the past, the Swedish brand Happy Socks gave photographer David LaChapelle free rein to do whatever he wanted with their product for their next advertising campaign….

Edilson Nascimento for Elian Gallardo Underwear

Edilson Nascimento for Elian Gallardo Underwear

Gorgeous Brazilian model Edilson Nascimento is back! Discover here some pictures of him for the latest Elian Gallardo underwear collection Watch also the making of. Image source: Elian Gallardo


Sexy Soccer Stud Cristiano Ronaldo Launched His New Underwear Line: CR7

Move over, David Beckham! Few days ago, Cristiano Ronaldo launched his CR7 underwear collection in Madrid. Making an appearance at Palacio de Cibeles where a 19 meter tall campaign image was revealed, Ronaldo…


L’HOMME INVISIBLE by Patryck Lebrun

L’Homme Invisible’s collection shot by Patryck Lebrun in south of France. This French brand launched in 1986 by Patrice Chevreux instantly became a big hit in the market due its unique successful combination…


Björn Borg helps raise HIV awareness with Get It On tandem underwear for two!

This latest SS14 collection was recently launched in East London at an exclusive charity event that culminated in an exciting zip wire stunt by Becca


ANTWRP: The 6 Way Autumn-Winter 2013

Six capsule collections from the Belgians ANTWRP for the urbo-modern people. Let the Music Play A nostalgic vision of things starting from depictions of objects as desired as an electric guitar. Shaping a…

archives HM

The MAURITZ Archives – A story about H&M

1968-2013 means also 45 years of impressive evolution in what could be named the wonder of fashion for all. This is pure requirement nowadays and H&M has met it successfully over the years….

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