Cinquecento di Gucci


The Fiat 500 is living proof that a high-end lifestyle doesn’t always mean driving the biggest and most powerful four-wheeled machines on the planet. Thanks to the 500, you can still enjoy the finer things in life while not having to sell your soul for the name of luxury. The marketing boys over at Fiat have found a new way to infuse these two tenets in one small and cute package by striking a partnership with noted Italian luxury brand, Gucci.

Fiat has unveiled for the US market the upscale Gucci-themed versions of the otherwise proletariat 500 coupe and 500c convertible on Fashion’s Night Out, September 8, to kick off New York Fashion Week. So chic!

Developed in collaboration with Gucci Creative Director Frida Giannini and Fiat’s Centro Stile, Fiat says the two models, one finished in pearl-glass black paint and another in pearl-glass white, are inspired by neo-classic black-and-white films.
Seeing as both groups are celebrating anniversaries of some sort this year – Fiat is commemorating the 150th anniversary of the unification of Italy whereas Gucci is celebrating its 90th birthday – it seemed like a logical move to join forces and, well, celebrate together, all in the name of red, white, and green.

The black model features polished chrome details with a black and white interior that’s intended to project a contemporary and racy attitude, while the white version gets satin chrome detailing and an ivory-and-black interior that conveys a softer and more sophisticated look. A signature Gucci green/red/green web stripe runs along the side of the coupe, or across the convertible’s cloth top. Chrome cursive “Gucci” signatures adorn the doorframes and hatchback, while the car rides on retro-inspired 15-inch aluminum wheels with interlocking “GG” hubcaps and signature Gucci green brake pads. Specific upholstery and trim accents continue the Gucci design theme throughout the cabin.

The Fiat 500 by Gucci editions will arrive at Fiat dealerships in December, along with assorted Gucci-branded travel accessories to ensure a truly chic driving experience.[/wide]

Image source: Fiat & Gucci
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