Ground Denim 13

Ground Denim 13, or the stuff jeans are made of…

Remember the post about how boys love Denim (Oct. 26,11 A Diesel state of mind)?
That was just the the “look” issue.
But did you ever wonder who is the ‘behind the scenes’ instigator?

Ground Denim 13 is like a code…
Commonly, it is called DENIM by PREMIERE VISION, this time for summer 2013 and it is the 9th edition of the one-stop show (actually it’s a fair) for the market’s hottest manufacturers, weavers, launderers, finishers… The Denim Community.

It’s the place where exhibitors launch new products, share know-how and also where they party…

There you can witness the most targeted fashion trends, but then you also have the technical achievements. And as any good designer claims, creativity comes from a perfect know-how of technics…
Super stretch solutions by INVISTA with exceptional denims that integrate two kinds of Lycra fabrics for extra fabric recovery. Because it’s a comfort issue.
For the vintage soul, here comes Neo-vintage by ISKO. A vintage story with high-tech finishes: Turbotech™, a technique giving a stone washed effect and the dirty, shadowy look.
ECOYAA introduces Winetex, a line of denim fabrics naturally dyed in a low temperature dyeing process reducing hazards and the resulting product even provides UV protection.

Of course, you have to be a denim professional to attend and if you’re not we thought it was a good thing to keep you posted that all the denim mates gather to provide the best solutions for us, ever.

DENIM by PREMIERE VISION, Nov 30-Dec 1st, Halles Freyssinet-Paris.

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