The leading outdoor lifestyle brand Timberland just announced “Canvas that Cares,” a new program created to raise funds for non-profit organizations through the auction of custom-designed, limited edition Earthkeepers® footwear – Timberland’s most eco-minded collection. Rock and roll icon and artist Ringo Starr is helping to drum up support for the initiative by lending his original peace sign artwork to the inaugural boot collection. Proceeds from the auction, which kicks off December 1 on eBay (hub: www.timberland.com/canvasthatcares), will benefit WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world’s poorest communities.
Starr’s original design will appear on 75 pairs of the Timberland® Earthkeepers® City 6” Leather and Fabric Side Zip boot, each of which he signed personally. This marks the first time in more than three years that Starr has autographed any memorabilia. A colorful peace sign on a canvas panel is symbolic of the artist’s personal mantra of peace and love; three stars embroidered along the back of the boot are a nod to his name. The boots feature Bionic® canvas created from Bionic® yarn, a unique material made from organic cotton wrapped around a recycled PET core, which is twice as strong as traditional canvas and dries 30 percent faster. Additionally, ion-maskTM technology by P2i repels water and stains, keeping feet dry while maintaining the fabric’s natural breathability.
“For thirty years, WaterAid has brought clean water to millions of people in the world’s poorest communities,” said Ringo Starr. “This partnership with Timberland will allow others to make a real difference in these people’s lives, and the boots are a reminder I’m with them every step in this journey.”
The limited edition, autographed boots will be available on eBay beginning December 1, accessible via Timberland’s Canvas that Cares hub, www.timberland.com/canvasthatcares.
Bidding opens at 9pm EST on December 1, and closes at 9pm EST on December 11. To ensure distinction among the 75 pairs of boots being auctioned, each pair will come with two sets of laces, in assorted colors and styles. In addition, 35 pairs will come with a Timberland® Whiteledge Recycled Nylon Packable Duffel Bag (in assorted colors); and 10 pairs will come with a second pair of Earthkeepers® City 6” Leather and Fabric Side Zip Boots, in a range of sizes. All 75 pairs of signed boots will be size 8 – Ringo’s shoe size.
