Kokorico by Jean Paul Gaultier, is a new fragrance for men. Maybe you already saw the ad on TV.
Since a couple of years, Jean Paul Gaultier wanted to create a new men’s fragrance that was typically him, new and original! At least two noses were needed to meet this particular challenge, and Olivier Cresp and Annick Menardo (Firmenich) rose to it.
The resulting fragrance is sensual, yet electric, respectful of tradition.
Cedar, patchouli and vetiver combine to create a fragrance of man Y layers; the cocoa bean, a gourmand aphrodisiac is paradoxically treated using Firmenich innovation, Nature Print, to add rawness that compliments the sensuality and freshness of the fig leaf.
The bottle is a surprising piece of art: a black silhouette of a man with the name in red, like an elegant and impassioned signature…Deliberately contemporary, the bottle creates a trompe l’oeil effect, revealing both the silhouette of a man in profile and the iconic Gaultier torso.
The Advertisements will be fronted by Jon Kortajarena – a Basque model – one of today’s most sought after models. We love him!