GUSsipApril 3, 2012April 3, 2012

Madonna’s ‘Truth or Dare’ Fragrance Commercial by Fabien Baron and Mert &Marcus

by Alec Martin

[wide][/wide] As with her coffee-table book Sex, famed creative director Fabien Baron has collaborated on the new advertisement. Mert Alas and Marcus Piggott (Mert & Marcus) directed it, and it was filmed at Pier 59 Studios in New York City. They also made the print ad and commercial.
The music is a remixed version of ‘Girl Gone Wild’. The fragrance was created in tribute to Madonna’s mother, who died of breast cancer in 1963.
Madonna said in a release, ‘My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring—hence the name Truth or Dare.’
Stephen Nilsen collaborated on the actual perfume. The scent blends florals with woods and vanilla.
This new perfume is the first product from her global lifestyle brand ‘Truth or Dare by Madonna. The brand will also launch handbags, footwear and accessories. Madonna forever!

Video source: Truth or Dare By Madonna

Written by: Alec Martin on April 3, 2012.