The United Colors of Benetton is blazing a bright trail across the spring/summer 2013 campaign scene, as these first-look images prove.
Famed for its politically charged advertising, Benetton’s new shots – to celebrate its United Colors of Diversity collection – bring things back to basics, with nine ‘faces’ embodying nine key colors for a brand that built itself on just that: color.
This campaign breaks new ground for the Benetton Group brand. Using an ever changing set of ambassadors, this great campaign boasts an impressive
line-up featuring Dudley O’Shaughnessy, Mario Galla, Matias Perdomo and Lea T., photographed by Giulio Rustichelli and styled by Sissy Vian.
In total, nine major ambassadors for style and life – personalities who have distinguished themselves for their multiculturality, cosmopolitan spirit and social commitment – “talked” to the camera about their interpretation of color, the chromatic mirror of the talent and personality that have placed them in the limelight around the world.
A limited edition T-shirt featuring the campaign images will be sold internationally to raise funds for Benetton’s charitable UNHATE foundation.