Alfa Romeo returns to the Geneva Motor Show 2013 with a spectacular booth that unfolds like a winding, dynamic road, the ideal place to present the world première of the Alfa Romeo 4C, the ‘compact supercar’.
For Alfa Romeo, this car represents the true essence of a sports car, embodying the authentic values of the brand: Italian style, performance, and technical excellence, offering maximum driving satisfaction in total safety.
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Designed by Alfa Romeo and produced in the Maserati plant in Modena, the beguiling mid-engined rear-wheel drive coupé with 2 bucket seats will be available for purchase in 2013 and it will be the first car to mark the return of the Italian brand to the United States and thus inaugurate Alfa Romeo’s global growth plan.
Derived directly from the concept which raised many eyebrows in wonder at the Geneva Motor Show in 2011, the Alfa Romeo 4C uses technologies and materials derived from the 8C Competizione – carbon, aluminium, rear-wheel drive – and technologies from the latest standard models from Alfa Romeo currently on the market, but thoroughly developed to enhance the sports appeal of the new car to the full.
This is demonstrated by the new 1750 Turbo Petrol engine with direct injection and aluminium block, the sophisticated “Alfa TCT” twin dry clutch transmission and the Alfa DNA selector with the brand-new Race mode.
For the arrival of its new 4C sports car, Alfaromeo presents the special 4C Launch Edition. It will be offered exclusively in the European market where it will be priced at €60,000 and only 400 units will be produced.
The new Launch Edition can ‘clothe’ its body with two liveries – Carrara White or Alfa Red – and is marked out by the distinctive badge, inlaid beneath the paintwork. The line of the special car is enhanced by the carbon aerodynamic kit (including spoiler and door mirror covers), the rear aluminium diffuser with dark finishing, Bi-LED headlights with dark surround and 18″ (front) and 19″ (rear) alloy wheels with burnishing treatment.
To accentuate the sports look still further, there are front air intakes, brake calipers in a specific colour, racing exhaust system with BMC air cleaner and suspension kit with specific calibration for shock absorbers and rear anti-roll bar.
The interior has the same sports feel, with highlights provided by the leather/fabric sports seats with parts in Alcantara, as well as the distinctive, numbered carbon badge. In the case of the red livery, the Alfa Romeo 4C Launch Edition has red stitching on the steering wheel trim, handbrake, mats, handles and sports seats.
The very best technical and industrial expertise of the Alfa Romeo and Maserati brands was used to develop the Alfa Romeo 4C. Specifically, the teamwork between the two brands was aimed at the integration of the Alfa Romeo design department with the Maserati production plant. This was boosted by the technical and technological contribution of other Italian companies, international leaders in the sector of high-performance sports car components.
In short, this too is a distinguishing trait of Alfa Romeo, a brand with a century of history that continues to be one of the most famous and popular ambassadors of Italian products across the world.
