HUGO Red is a c blend full of cold and hot tension. It is built around two contrasting accords: the ‘Solid Chill’ accord that combines grapefruit in the top with rhubarb in the heart note and the ‘Liquid Heat’ accord which is characterized by cedarwood and hot amber.
HUGO Red is “for the man who thinks that pushing boundaries and breaking conventions is necessary to create something new and unique – it’s when you challenge yourself that the most original ideas and performances happen”.
Jared Leto is the ambassador for the new addition to the fragrance collection. Jared has accompanied HUGO Fragrances throughout numerous events in the past year(Leto also fronts Hugo Man and Hugo Just Different) and has become strongly connected to the brand.
The latest ads feature a ‘Red Means Go’ tagline, with the singer and actor holding the bottle while traffic lights pop behind him.
Take a look to the video and discover the backstage scenes.
Naturally, HUGO Red is housed in the same iconic flacon as HUGO and HUGO Just Different but it is coated in a bright scarlet thermochromic paint which changes color when it’s touched and the waterbottle-style flask also sports a plastic black stopper for a youthful finish.
The eau de toilette will appear in 40-ml., 75-ml. and 150-ml. sizes and will also be accompanied by aftershave balm, shower gel and deodorant stick and spray.