SWATCH: It Was 30 Years Ago!


The watch that changed the world was born 30 years ago. March 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes. Events soon revealed their true identity. They were the avant-garde, the shock troops of a revolution named SWATCH.

Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, SWATCH has all the reasons to celebrate. Those first 12 watches from 1983 were followed by millions and now there is one that brings it all back to mind – SWATCH Est. 1983 (SUOZ 161). The New Gent Est. 1983 features a transparent plastic case and strap and a skeleton dial with a clear view of the movement within. Key components are highlighted in gold. On a golden driving wheel, the world “Celebrate” appears twice. And printed in gold on a broad silver band are all those extraordinary from 1983 to 2013.

Each year brings back memories of one or another fantastic SWATCH watch: POP, Scuba 200, Heavy Metal Irony, Gent, not to mention those amazing creations by artists, athletes, fashion designers.

Image source: Swatch
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