ME.WE: A Visionary Concept Anti-crisis by Toyota

[wide][/wide] Discover the TOYOTA ME.WE, a visionary concept for a lighter and more affordable environmental car. It is the result of an unique collaboration with JM Massaud the renowned creative designer acclaimed for his visionary projects in design and architecture.

For Jean-Marie Massaud, the ambition is to ‘instill’ human, economic and environmental challenges into a realistic conception of an ‘anti-crisis’ car for today.


Video source: Toyota
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