VOGUE EYEWEAR “He’s in Vogue”

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Vogue Eyewear for Men launches the new Autumn/Winter 2013 “He’s In Vogue” communication campaign starring Oscar-nominated actor Jude Law. This marks his second year as the face of Vogue Eyewear for Men and as a symbol of men’s contemporary style that makes him perfectly in-line with Vogue Eyewear’s global profile and reputation.
The campaign was captured once again by iconic fashion photographer Peter Lindbergh and was shot on a March afternoon at the Domain de Pierredon in the small village of Abbaye Sainte Marie de Pierredon in the South of France.
Nestled between vineyards and lavender fields, the marvelous estate provided a charming and intimate backdrop for the shoot.

All of the Vogue Eyewear for Men campaigns featuring Jude Law have been immortalized by Peter Lindbergh and his hallmark, distinctive style is conveyed in every single frame. The six powerful images from the Autumn/Winter campaign are natural and spontaneous – echoing the relaxed and comfortable atmosphere on set.
The Vogue Eyewear for Men collection featured on Jude in this communication campaign is youthful, colorful and playful. The styles meet the needs of the contemporary man who is aware of the latest trends and is looking to invest in essential items that are key in defining his own identity – one that is characterized by a positive, relaxed and confident spirit. The Vogue Eyewear for Men collection allows for him to play with new styles that incorporate current fashion moments, without losing sight of his own style and personality.

The sun model featured above pays homage to the quality of timeless elegance by featuring extremely light frames that guarantee a perfect fit. The modern touch comes with the mix of materials: the metal used in the front is matched with the acetate of the temples. This mix and the double bridge that creates a front perfectly in tune with the times add appeal and a very masculine taste. Ideal for the modern man who cares about style and want to be trendy with a wink to classic shapes. Available in matt black, matt bronze, matt gunmetal and matt dark grey.

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This hipster-chic model features a roundish profile and a minimalist modern personality, for young people who like to play with fashion and are attentive to the latest trends. Made of ultra-lightweight material for a perfect fit, these glasses exhibit a young and trendy design embellished by the V logo applied on the temples to emphasize the masculine character of the collection. The acetate front and metal temples of this optical model, produced through a highly advanced manufacturing process, are perfect for the self-assured man who likes sporting a nerdy look for fun. The new season’s must-have detail is the color selection, with matte as the common feature, in the following combinations: black, dark havana top on green, streaked brown and orange, striped black and blue and transparent red, all with gunmetal temples.

Image source: Vogue Eyewear
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