Justin Case, a gay-friendly underwear company, made a big splash in the Center of the World yesterday, when a troupe of male underwear models staged a flashmob in Times Square. The models all stripped down to their brightly hued briefs, even though it was less than 40 degrees Farenheit.
Talk about dedication!
The company’s hook—aside from having hunky guys bare all in public—is that it eschews gaudy prints and tacky cuts in favor of bold colors. Their tagline is “Let your body be the brand.” (via Newnownext.com)
Video source: Justin Case