The Tommy Hilfiger Group announces its Spring 2014 global advertising campaign “wést coãstiüs”. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign takes the irreverent group of eclectic characters to the beaches of Malibu as The Hilfigers establish a preppy outpost on the Pacific. And what’s prep on a California beach is a whole new story. Wave-washed shorts, chambray-soft shirts, easy blazers, all in wet sea glass colors. Scuba chic takes a dive with neoprene bonded leather. So jump in the dune buggy, prepare for sand in your chinos, color blocks and sunblock, goggly sunglasses and Sea Breezes at sunset.
“This season we took The Hilfigers back to one of my earliest inspirations: the West Coast,” said Tommy Hilfiger. “In the Spring 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfigers way. I love taking the Hilfigers to different iconic location each season.”
The Hilfigers campaign is the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.