The clip depicts Maddy as a matador. The styling, by B. Akerlund, references her get-up from the “Take A Bow” video from 20 years ago.
As she battles a man dressed as a sexy bull, a sprawling cast of black-clad dancers, choreographed by Megan Lawson, writhe around the two through their erotic dance of death.
The shadowy S&M video, directed by Julien Choquart and Camille Hirigoyen, picks up on the song’s angry lyrics, while strongly contrasting the uplifting music. “Living For Love,” the first single from Madonna’s upcoming “Rebel Heart” album, has the kind of rousing gospel-soul chorus that highlighted classic songs from the singer’s catalogue like “Express Yourself” or “Like A Prayer.”
While it’s sonically exuberant, the song’s lyrics reflect the aftermath of a hard-won battle.