Giorgio Armani is pleased to announce to have chosen Calvin Harris as the new face of Emporio Armani for 2015 spring / summer campaign. The DJ , singer , songwriter and music producer of international fame will be the worldwide spokesperson for the Emporio Armani Eyewear and Emporio Armani Watches lines. The campaign, shot in Los Angeles by photographer Boo George , will be unveiled at World level in January. The choice of Calvin Harris as testimonial reinforces the deep bond existing between Emporio Armani and the world of music. Scottish by birth , the winner of the Grammy Awards Calvin Harris is one of the leading figures of modern dance music and has recently been named by Forbes Magazine as the more paid Dj in the world, for the second time. Calvin Harris has also been the first British artist to reach a billion of listenings on Spotify and holds the record for most number of extracted songs from the same album, entering in the top 10 of the UK Singles Chart , surpassing even Michael Jackson’s Thriller .
“Calvin Harris is a young cosmopolitan man, able to drag crowds with his music and energy. He isn’t a professional fashion model and this creates a more sincere and engaging link with my audience” said Giorgio Armani . b” It’s amazing working with Giorgio Armani for Emporio Armani . I feel a particular affinity with the ethos of the brand and I have always appreciated its style ,” said Calvin Harris .


Image source: www.armani.com

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