For Summer 2015 President’s teams up with Californian Bing Surfboards to create a new collaboration, closing the circle of board sports the Italian brand started out last season with Italian skateboard company Atypical.
The result of the work is a gloss to the touch Mini Simmons, coming with burgundy resin on both top and bottom, cedar stringer and glass-on wood keel fins. Volan cloth has been featured on deck patch and both Bing and President’s logos appear on the deck.
President’s, first founded in Florence 1957, came to life when creative director Guido Biondi brought the brand name back to the market in 2010. This brand lets streetwear and Italian sartorialism come together in collections aiming at creating modern classics Made in Tuscany.