Diesel SS17 Advertising Campaign: MAKE LOVE NOT WALLS, a film directed by David LaChapelle

Diesel is the latest brand to jump on the political bandwagon in a new campaign that urges people to ‘make love not walls’.

The fashion brand said that it is “focusing on the core value of commenting on culture in order to inspire positive change, at a time when headlines are consistently shocking and acts of hate are on the rise”.

The SS17 global campaign, created by Anomaly Amsterdam and shot by David LaChapelle, brings together a mix of bright, neon colors, provocative content and features a diverse set of faces.

Diesel is well-known for its provocative advertising. In 1995 the Italian brand was one of the first to launch a big-budget advertising campaign showing a gay couple kissing.

The campaign will launch at the Nicholls & Clarke Building in London on Shoreditch High Street on 19 February.

Video source: DIESEL
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