HS17 Björn Borg Riviera Collection

Summer is just around the corner, which means that it’s time to start making plans for your epic summer wardrobe.

The Björn Borg Riviera collection makes you dream of days at the beach, sun and the French Riviera, no matter where you decide to spend your vacation.
Creating the Björn Borg Riviera collection we had vacation, summer pastels and the French coastline in mind. The collection takes Summer style one step further in a ultimate mashup of sport meeting fashion. HS17 was for the tennis player, on and off court, this is for the guy who like the athmosphere of the Riviera. Our Riviera collection comes in Summer pastels and a beach print for a relaxed Summer style. The perfect apparel, underwear and swimshorts to make the vacation easy and fun.

“The Björn Borg Riviera collection is for the guy who likes the feeling of sand on the skin and the sound of the ocean. In soft and comfortable materials, this is the only thing you want to wear after a hard day at work or a tough run in the burning sun.”
– Toni Marevic, Head of Design.

Styles for him: Basics such as t-shirts, polos, sweatshorts, sweatshirts and swimshorts, all made in fresh Summer pastels and beach inspired prints.

Bjorn Borg

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