The adidas Originals EQT Support ADV by Parley will celebrate the rebirth of a shoe that was born in the ‘90s on the foundation of form and function. The silhouette is informed by only what is essential to its performance and this embedded in its design. This silhouette recently relaunched with a new bold and progressive design, a perfect platform for a message that symbolizes essentialism and a progressive state of mind for the greater good of our planet.
Parley is a space for creators, thinkers and leaders to come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction. Parley was created to accelerate a process of change in peoples approach to looking after our planet. Together with adidas Originals their cause is to engage those on concrete and step beyond the community of conservationists and environmentalists, by working on a model that both highlights the cause and still fits comfortably beside contemporary lifestyle footwear. Parley and adidas Originals share common values in authenticity, originality and creativity. This fall they strive to affect positive change and encourage creative solutions for eco-innovation.
Parley for the Ocean
Plastic is a design failure and nobody can save the oceans alone. Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models Cyrill Gutsch, Founder, Parley for the Oceans. In this first product collaboration with adidas Originals, together with Parley they will present an environmentally conscious EQT Support ADV sneaker, available in two colorways.
The custom, one-piece, two-tone knitted upper is made partially using recycled Parley Ocean Plastic which is recycled plastic that has been intercepted on Maldives beaches and coastal communities before it reaches the ocean.
Living in urban areas, our relationship with the health of the earth’s oceans is sometimes easy to overlook, this collaboration seeks to create a change. Parley applies their eco-innovation concept to deliver a EQT Support ADV.
More about that collaboration between Parley and Adidas here