He Wood, Dsquared2’s first men fragrance was launched in September 2007. The founders of the brand, Dean and Dan Caten, wanted the perfume to reflect their love for their native land, Canada. Dsquared2 He Wood Cologne is an evolution of a precise masculine aesthetic, an update of the traditional codes in which Eau de Cologne has written stories of characters and personalities. Character and personality are two hallmarks of today’s youth, who are ready to retrieve the culture of a recent past to experience it with the rhythms of the digital society, renewing even personal care rituals with modern appeal.
Dsquared2 He Wood Cologne evokes nature, strength, and noble, vigorous virility due to its simplicity. Thus, its fragrance – made vigorous with silver fir and energized by Mediterranean notes of lemon, mandarin and ginger – blazes a new path in the olfactory tastes of young generations. The nose behind this fragrance is Daphne Bugey. As an evolution of Dsquared2 He Wood, Dsquared2 He Wood Cologne interprets the same family of fragrances in a modern and sophisticated way. A brilliant, Mediterranean element is added to the head notes of the olfactive pyramid. Lemon and mandarin add a fragrant sense of lightness, enhanced by an unexpected and surprising ginger note that develops through the presence of silver fir, musk and vegetal amber. At its core – in the heart notes– are fresh, virile accents of violet leaves and violet that blend through the alchemic capacity of a transparent-watery accord. All this rests upon the base notes where the strong, profound character of vetiver blends with cedar wood.
The scent is strong, but not overpowering and very wearable. It’s perfect for daytime and can be worn at the office too. And because the staying power is excellent you don’t have to reapply throughout the day.
The theme of the perfume is also reflected in the packaging. The squared bottle is framed by Canadian Red Alder wood, which makes each bottle unique because of the different hues and grains, while the stopper is off-centered. DSquared2 He Wood Eau de Toilette is available in 30, 50 and 100 ml