The SS18 collection takes inspiration from the Bohemian and psychedelic movements of the 1960’s. Embracing the effortless style and flamboyance of the 1960’s ‘Peacocks’, a moniker given to men who pioneered a distinct and colourful dress sense, the collection sees traditional patterns given a contemporary twist for the modern man.
The palette for the season is rooted in indigo and denim shades for outerwear, shared with bolder hues of brick and tan. Jerseys and shirting see a fresh summer palette of new brights of burnt sienna and pineapple. Suede jackets, a fluid hooded parka, lightweight wool drawstring trousers and the warped gingham shirt are the key directional pieces of the collection, in shades of dark denim, claret red and soft pinks, all forming the essence of the 60’s psychedelic Peacock shared with a contemporary Ben Sherman sensibility.
Photographer: Paolo Di Lucente @paolodilucente
Stylist: Mitchell Belk @mitchellbelk
Model: Ola Adeyemi @olajadeyemi
Model: Aaron Vernon @aaronv3rnon
Model: Conrad Leadley @conradleadley