GUESS launches GUESS ORIGINALS x PLEASURES Drew Barrymore collection

GUESS Originals x PLEASURES Drew Barrymore capsule is a 36-piece PLEASURES capsule. It offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore.

PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world-famous fashion brands.

“This is our third collaborative release with GUESS and our largest range to date. With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.” Say PLEASURES founders, Alex James and Vlad Elkin.

The GUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1994 by Wayne Maser, featuring unreleased photographs. The 1993 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.

The collection features iconic polka dot and denim print from the ‘90s archive. Re-introducing the denim jacket set and sweat suit, GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images.

The men’s offering includes a denim top and pant set, hoodies, crewneck and joggers set, button-down and t-shirts.

 

The collection will be sold at select GUESS stores and guess.eu from March. 

 

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