Channeling the sun-kissed vibes of his time spent growing up in Nigeria, “Seventy” weaves elements of electronic music and neo-soul into a sultry slow jam.
The accompanying visual, streaming below, is an incarnation of Snow’s vision of Afrofuturism and his wish to evoke the raw beauty of his homeland. It stars Snow himself and was taped at the Tankwa Karoo National Park near Cape Town, South Africa. It was directed by Travys Owen, who has previously worked with The Roots, Erykah Badu, and Burna Boy.
Snow’s suit was custom designed for this video, created with 3D printing by the art director and stylist Anna Verloren van Themaat and her husband, Reep Verloren van Themaat.