JIMMY CHOO – Urban Hero, Gold Edition: Disruptive and yet still elegant

Jimmy Choo Urban Hero Gold Edition is a sophisticated fragrance with a fiercely creative heart, emblematic of the street art environment.

Rebellious, inspired, elegant and daring, the Urban Hero Gold is also multifaceted – a man of contrasts who and openly embraces a free approach to life.

Jimmy Choo Urban Hero Gold Edition EDP is a fruity-woody fragrance that combines classic elegance with youthful energy. The fragrance opens with an invigorating fruity cocktail of pineapple, basil and blood orange; the bitterness of orange balances out the sweet, aromatic heart of soothing lavandin and rich tonka bean, which are nuanced by deep and dry ambertonic. To round off, the Eau de Parfum dries down into a sophisticated, addictive base of musk, sandalwood and fresh moss.


When creating this fragrance, master perfumer Juliette Karagueuzoglou was inspired by street art and graffiti, which can be seen as both dangerously controversial and a well-respected modern art form.

The boldly contrasting  gold and the intense shiny black of the bottle, are echoing the vibrant paints used by street artists. The graffiti logo celebrates the Urban Hero, reflecting his audacity and his creativity.

Disruptive and yet still elegant, Urban Hero Gold is a multifaceted aroma for a man of contrasts who embraces a free approach to life, eliciting youthful energy and optimism alongside an undeniable sophistication


Jimmy Choo


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