BVLGARI Man Terrae: like the smell of sun-drenched wooden decking in the Tuscany countryside

Bvlgari will launch Bvlgari Man Terrae Essence, a flanker to 2010’s Bvlgari Man. Established in Rome in 1884, BVLGARI is a beloved fashion brand with Italy as its heart. The BVLGARI Man line is a celebration of the ancestry of man’s roots and the extreme forces of nature.


The newest element, ‘earth’, joins the existing fire, wood and air-inspired perfumes as BVLGARI Man Terrae Eau de Parfum is unveiled. Warm, rich and instinctive, BVLGARI Man’s latest fragrance pays tribute to the richness and diverse fertility of the earth.

Inspired by fertile Tuscan soil, master perfumer Alberto Morillas takes us back to our most authentic selves with BVLGARI Man Terrae. The fragrance celebrates the vitality of life, encouraging us to discover the richness beneath our feet.

Immerse yourself in a woody-vetiver signature that’s richness is uniquely moreish. BVLGARI Man Terrae Essence opens with a blend of sun-kissed citrus notes, which make for an energising start that’s reminiscent of a golden sunrise over the Italian landscape. The heart reveals an unexpected blend of dry vetiver and smooth orris for an intensely addictive fragrance that dives into the raw earthy richness of the signature terrae accord; exclusive to BVLGARI, this note leaves a recognisable but unique seductive trail as it partners with rich, sweet-balsamic styrax.


Bvlgari Man Terrae Essence will be available in 60 and 100 ml. Tying into the theme of nature, the collar of BVLGARI’s bottle has been created using 95% recycled plastic to respect the natural world and minimise excess waste. The luxurious marble design top is reminiscent of Rome’s iconic structures and stunning architectural beauty, nodding to BVLGARI’s Italian heritage. And just like Rome’s classic marble statues, each flacon top is unique. Although it’s inspired by ancient pieces of art, the bottle exudes sophistication with its contemporary shape and small touches of gold; plus, the resealable lid is incredibly practical.


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