LOEWE enriches its Botanical Rainbow Collection with a new scent experience, “LOEWE EARTH”

Loewe’s fragrance range, Botanical Rainbow, just welcomed a new shade: Earth. It’s a Chypre Floral fragrance for women and men.

Concocted by perfumer Nuria Cruelles, the scent is inspired by “the elements that connect nature and life above and below the earth.” Bottling this ecosystem, Loewe put its ear (or rather, nose) to the ground and selected truffle — the luxurious, underground-growing mushroom — as Earth’s highlighted note.

Some elements are visible, some invisible, but all unify nature in its multiplicity, both internal and external. Floral, amber and musky, LOEWE Earth translates this intimate connection with notes of truffle – a symbiotic network wonder! – combined with pear, elemi, mimosa and violet. This unique composition is housed in a translucent glass bottle tinted an intense and vibrant mauve.

Per Cruelles, the fragrance, is composed in a “spherical structure, representing the connection of all its ingredients.” Top notes of mimosa, violet, and amber are followed by a heart of musk and pear. Grounding the scent are two base notes: elemi, a spicy resin, and of course, truffle — “the icing on the cake,” as Cruelle put it.

The eclectic, multi-faceted identity that Creative Director Jonathan W. Anderson has created for the label, with a strong connection to the top of art and craft, pop culture and nature, extends to Botanical Rainbow: a collection of juices in line with the LOEWE aura and spirit, via colour and scent, to promote an ideal of variety, connection and inclusion.

Each Botanical Rainbow fragrance asserts its identity without denying its collective, inclusive rainbow: a way of celebrating individuality and emotion that is expressed in the quintessential fragrance.

perfumesloewe.com

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