LOEWE Aire Anthesis: Pure Iberian energy!

Discover the enchanting world of Aire Anthesis Eau de Parfum, the latest addition to the LOEWE Perfumes collection. This exquisite fragrance unveils its notes like a botanical rainbow, captivating men with its unique olfactory signature. As the first LOEWE fragrance to feature the exclusive LOEWE Accord, Aire Anthesis celebrates the house’s Iberian energy, daring spirit, and deep connection to nature. Let us embark on a fragrant journey through the captivating essence of LOEWE Aire Anthesis.

Crafted by in-house perfumer Nuria Cruelles, the highly exclusive LOEWE Accord encapsulates the essence of LOEWE’s character. Rooted in the brand’s Iberian heritage, this accord is based on the herbaceous and distinctive scent of Helianthemum, also known as Rockrose. Helianthemum, a resilient wild flower found throughout the rocky hinterland of Spain, symbolizes inner strength. Its delicate yet strong-willed nature is translated into the LOEWE Accord, which forms the heart of Aire Anthesis.

 LOEWE Aire Anthesis is a symphony of aromas, blending the earthy, amber, and woody tones of the LOEWE Accord with vibrant fruity and floral notes. Pear, peony, sandalwood, and rhubarb zest intertwine, creating a fragrance that is simultaneously opulent, and tangy. This harmonious composition embodies LOEWE’s deep attachment to its geographical terroir and the bold spirit that defines the brand.

 Derived from the Latin word for the blossoming of a flower bud, the name “Anthesis” perfectly captures the essence of LOEWE Aire Anthesis. Just like a flower bursting open, this fragrance represents a new era for LOEWE Perfumes. Aire Anthesis is the first in a new generation of LOEWE fragrances, all united by the LOEWE Accord and forming the Botanical Rainbow collection. This collection celebrates the beauty and diversity of nature, with each fragrance centered around a specific aromatic element.

Adding to the prestigious LOEWE Aire family, which includes beloved scents such as LOEWE Aire , LOEWE Aire Sutileza, LOEWE Aire Fantasia, and LOEWE A Mi Aire, Aire Anthesis pays homage to the element of air. The fragrance embodies the freshness, purity, and invigorating qualities of air, making it an ideal choice for those seeking a revitalizing scent.

LOEWE Aire Anthesis EDP  is presented in a stunning cubic bottle made of transparent glass, delicately tinted in turquoise blue. Topped with the iconic sensual wooden cap adorned with the LOEWE anagram symbol, the bottle is a testament to the brand’s commitment to both nature and craftsmanship. 


Written By
More from Iker Jauregi

Montblanc’s Latest Fragrance Collection: A Sensory Journey Through Heritage and Craftsmanship

Montblanc, renowned for its mastery in crafting exquisite writing instruments, now translates...
Read More