Heineken marked its 140-year anniversary with the launch of a spectacular light installation and has invited people across the globe to connect in celebration in a fun and groundbreaking way. It has illuminated its spiritual home at the Heineken Experience in Amsterdam with five thousand iconic green Heineken bottles, each carrying an LED light inside to create a digital video screen like never seen before, starring its millions of fans around the world. This innovative exhibit is standing tall outside the building until January 3rd 2013.
To help Heineken celebrate its 140th year, you are invited to share a personal celebration message and a picture of yourself via a dedicated tab on Heineken’s Facebook page. This will form part of a dynamic animated dance sequence bringing the party to life on the bottle wall and ensuring that while the installation takes place in Heineken’s native home Amsterdam, fans can still dance the night away in an exciting global celebration to mark a landmark in the brand’s history.
This follows the launch of the Future Bottle Design challenge. For the first time, entrants have the freedom to play with and remix treasured images from the brand’s 140 year past, to create an iconic Heineken bottle of the future. The winner of the challenge will have the unique experience of seeing their design become reality as Heineken’s special 2013/2014 Limited Edition bottle that will be enjoyed by people around the world. The winning design will be remixed by digital design pioneer, Joshua Davis, to create a special gift-pack that will house the winning design bottle