AUDI ‘e-tron’ Sportback: Charged with Excitement

The world is changing – and mobility is changing with it. AUDI presented its versatile ‘e-tron’ sportback electric car. Powered by a 320 kW electric drive, the four-door sportback concept combines classic styling typical of the German-automaker with a host of innovative details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.

Narrow light strips on both sides beneath the front lid – the daytime running lights – become the eyes on the face of the study. combining LEDs with a micromirror-studded surface plus complex control technology, a large number of animated movements and signatures are possible. When the ‘e?tron’ sportback starts, and when the doors are opened, the system uses switchable segments to generate dynamic visual welcome signals. Below the daytime running lights, to the left and right of the singleframe, are two large-area light fields each comprising an arrangement of around 250 LEDs. They offer a vast array of possibilities for creating engaging graphics, or specific communicative signs, even while on the move.  

Audi e-tron Sportback concept 

The AUDI ‘e-tron’ sportback represents an important milepost for the premium manufacturer along the road to electric mobility.

The car’s lighting technology is an innovation that is visible by both day and night. Featuring digitally controlled matrix LED lights at the front, and rear, they produce a strong light yield. Tiny digital matrix projectors literally make their mark on the road ahead, turning light into a versatile, dynamic channel of communication with the surroundings. The brand was the first in the world to adopt full LED headlights, and gave matrix LED technology, laser lighting and oLED technology a significant push towards their breakthrough.

Audi e-tron Sportback concept

Narrow light strips on both sides beneath the front lid – the daytime running lights – become the eyes on the face of the study. combining LEDs with a micromirror-studded surface plus complex control technology, a large number of animated movements and signatures are possible. when the ‘e?tron’ sportback starts, and when the doors are opened, the system uses switchable segments to generate dynamic visual welcome signals.


Below the daytime running lights, to the left and right of the single frame, are two large-area light fields each comprising an arrangement of around 250 LEDs. They offer a vast array of possibilities for creating engaging graphics, or specific communicative signs, even while on the move.

Audi e-tron Sportback concept

For its drive, the ‘e-tron’ sportback uses a configuration that will also be adopted in future production AUDI models with all-electric drive: One electric motor mounted on the front axle, and two on the rear power all four wheels, transforming the high-performance coupé into a quattro.
The Audi e-tron Sportback accelerates from 0 to 100 km/h in 4.5 seconds and produces up to 320 kW of power (boosting up to 370 kW), and it combines this performance with a high degree of comfort and a range of up to 500 kilometers. Perfect, therefore, for everyday use – and more.

Audi e-tron Sportback concept

Audi e-tron Sportback concept

The Audi e-tron Sportback, to production in 2019 at its Brussels factory following the launch of the Audi e-tron electric SUV in 2018.

Audi e-tron Sportback concept

Image source: AUDI
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