Cappellini just opened a new showroom in Milan. While the address is the same, Via Santa Cecilia 4, the space, after nearly two months under the restructuring art direction of Giulio Cappellini, is completely new. This follows on from the launch, less than a year ago, of Cappellini’s Paris flagship store in St Germain.
Continuing the theme that each flagship store has a signature monochromatic interior – blue in Los Angeles, red in New York and purple in Paris – the predominant colour of the new store in Milan is yellow. Yellow is a colour closely associated with the city, from the famous trams to the old taxis, from saffron risotto to the facade of the buildings. In addition, it is a tone that has always been part of the Cappellini colour palette. The new interiors have been redesigned to respond more closely to the taste of today’s architects and designers.
The opening exhibition, “Homage to Shiro”, was dedicated and paid homage to the celebrated Japanese architect Shiro Kuramata, who worked closely with Giulio Cappellini. The display includes iconic products designed by Shiro Kuramata that are still part of the Cappellini catalogue (such as Progetti Compiuti, Revolving Cabinet and Homage to Mondrian), as well as reproductions of original drawings, rare prototypes, and a new edition of ‘Dinah’, a product edited in few pieces in the 1980s that went out of production and is now highly sought after in international contemporary design auctions.
‘Dinah’ will be officially presented to the market in January 2012 at the Imm Cologne trade fair and during Maison & Objet fair in the Cappellini Paris showroom that will also display the exhibition “Homage to Shiro”.
Cappellini hits Milan with a touch of magic and innovation, making this unique space a destination that is likely to become a new city attraction in itself.