Do you want to be the Fittest on Earth™?


I don’t know about your personal motivations in joining a Fitness club but don’t hesitate to share them with me in the comments below.
As a man of 44, mine are quite clear: gaining energy, flexibility, resistance, motivation, focus, strength, even learning to breathe better …and having fun.
These goals will be soon developed in my coming posts. So check the Sport & Health section or subscribe to my RSS feed.


Anyhow, for many people around the world, fitness still remains something they do because they feel like they should, or because they involve themselves in a fat-loss process or simply under medical prescription.


All of us know about Reebok, one of the leading fitness brands.
Some of you may know CrossFit, an innovative strength and conditioning program.


Both brands have decided to team up to change the way people around the world perceive, define and experience fitness.

This natural collaboration between two companies that are committed to fitness and aim to promote fitness in a new and fun way will also lead Reebok to be the title sponsor of the CrossFit Games, the world’s premier test to find the Fittest on Earth™; a cross-branding Reebok|CrossFit logo to describe their gyms around the world; and introduce a range of footwear and apparel designed specifically for Reebok CrossFit training and competition.


This partnership being about “making fitness fun” so said Greg Glassman, co-founder of CrossFit, it is also about “borrowing elements from sports like competition, camaraderie and teamwork. Partnering with CrossFit fits perfectly into our strategy of making fitness fun again and empowering the world to be mentally, physically and socially fit for life.”

The CrossFit Games’ first edition was in 2007 and today they are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the world’s toughest athletes, and a thrilling experience for spectators.
The goal is to find the fittest athletes, not to produce an easily replicable workout program, testing a relatively wide range of abilities and vital components of physical fitness. Cross Fit Games events are composed of a broad range of functional movements and moving large loads through long distances, quickly. These movements also form the basis of their exercise program.


Go to Reebok website
Find more info about CrossFit games
Want to participate? More info is available here
Find a CrossFit near your place: Affiliate Finder Map

Image source: Reebok/CrossFit
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