Put This On – NYC Lo-Heads

[wide][/wide] Put This On, a web series about dressing like a grownup, visits New York City, a place where style is defined and redefined through interpretation and reinterpretation.

Meet the ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren – a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head (and former member of the Decepts crew) with a collection of over 1000 pieces of Polo apparel takes us on a tour of this remarkable fashion subculture.

Visit Worth & Worth hat shop, a New York institution with roots going back to 1922. In recent memory, Orlando Palacios has made the shop a home for rockers as well as traditionalists, turning hundred-year-old machines to the task of reinterpreting hundred-year-old styles.

Meet Jason Marshall, a jazz saxophonist with a classic style. He plays with bands ranging from traditional bop to hip-hop fusion to Aretha Franklin, but he prefers to wear tailored clothes when he does it, and explains why.

Video source: Put This On
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