New Canon Ixus 540HS & 240HS are Wifi Players!

The new IXUS model is the newly designed and enhanced Canon iMAGE GATEWAY, Canon’s online facility for sharing photos and videos. Now providing up to 10 GB of personal storage capacity, it is perfect for storing many photos, even in full resolution.

An easy interface allows users to search for images, create combined photo and movie Albums that can receive comments from friends, and to share Albums directly via email and Social Networking Sites. With the new Wi-Fi IXUS models, photos can be uploaded directly to the Canon iMAGE GATEWAY without the need for a computer, using just the cameras’ wireless menus and home wireless networks.

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Both models feature large, bright and vibrant 8.0 cm PureColor II Touch LCD displays with sharp 460,000-dot resolution, giving exceptional colours and accurate contrast. They are ideal for reviewing newly-captured images and movies and showcasing them to friends. The highly responsive touch navigation and customisable on-screen icons provide quick, easy access to camera settings, menus and a user’s entire photo collection, so photos can be quickly selected to upload to social networks and comments even typed in. The touchscreen also powers Canon’s Touch Shutter functionality which makes it possible to compose and shoot with a single touch of the screen.

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For those who like to point and shoot for excellent images, Canon’s latest Smart Auto mode now identifies up to 58 different scenes.

The new Face Identification (Face ID) functionality included within Smart Auto enables users to get the best possible shots of friends and family, making it easy to capture tricky subjects with new levels of clarity. Face ID allows users to register family faces and their birthdays within the camera, it then stores this information, and with Smart Auto adjusts image settings accordingly. For example, when taking a picture of a sleeping baby, Face ID will identify the subject, automatically disengage the flash and adjust the exposure to give the image a brighter feel. If a child over the age of two is identified, the camera will automatically engage Servo AF in anticipation of movement, enabling sharper pictures of children that are often difficult to capture. Users can even browse their photos in-camera by name, so images of their friends and family can be easily and quickly searched and reviewed.

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Each model also features Multi-area White Balance which detects multiple light sources and corrects the colour balance for each, delivering natural images in challenging conditions featuring multiple light sources. An enhanced range of creative shooting modes also expands the gamut of effects users can explore, with two new modes added.

In addition to Toy Camera, Miniature and Fish-eye Effect, new Smooth Skin Effect improves portraits by smoothing out skin textures, while Soft Focus Effect simulates the dreamy effect provided by a dedicated soft-focus lens. Both new modes offer three effect levels, enabling the user to pick a level to suit the subject.

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In addition to exceptional stills, the new IXUS 510 HS and IXUS 240 HS feature Full HD (1080p) movie recording with stereo sound. A dedicated movie record button enables instant switching from stills to movies, while optical zoom can also be utilised in both cameras in movies. Integrated HDMI connectivity also enables sharing with friends and family using HD TV screens. To help tell the story behind a day’s images, Movie Digest mode captures four seconds of movie before each still shot is taken and then merges all the clips together in HD (720p) quality for a fun reminder of the day’s events.

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The IXUS 510 HS: Seriously compact, catwalk style
As well as offering stand-out image quality, the IXUS 510 HS takes IXUS style to a new high. With a 10.1MP high-sensitivity CMOS sensor and exceptional 12x optical zoom, users can enjoy the flexibility to capture a range of subjects in exceptional quality, and then share images instantly using the integrated Wi-Fi connectivity. Revisiting the classic style of the original IXUS design, the IXUS 510 HS’s sleek, sharp-edged exterior truly epitomises the IXUS luxury design philosophy, offering a stylish, compact body that can be taken anywhere. The futuristic lens cover and striking glossy black or matte white finish also adds to the premium styling.

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The IXUS 240 HS: Exceptional style and ease-of-use
Combining advanced features with effortless functionality, the IXUS 240 HS is perfect for anyone looking for a camera that fuses style with substance. Its 16.1 MP resolution offers exceptional detail, while its ultra-wide angle 24mm 5x optical zoom genuine Canon lens offers great flexibility that can be carried in virtually any pocket. Available in five contemporary metallic colours so users can pick a style to match their personality, the IXUS 240 HS is ideal for social shooting, such as holidays or evenings out with friends – allowing high quality images to be shared immediately after they are taken.

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Image source: Canon
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