Launching nearly a year after its debut, Martone Cycling Co. is unveiling a new fashion and bike accessories collection to complement its signature style-driven city bikes. Founded and designed by Lorenzo Martone, MCC will now offer everything a city dweller needs to be fully enveloped in the beauty and performance-driven bike culture. The accessories collection will offer rain capes, jewelry and personal accessories, and bike accessories.
Designed in New York City and crafted in Taiwan, Martone bikes are composed of steel alloy and aluminum, weighing in at a mere 26 pounds. The brand’s main differentiator in functionality is the “MCC Duomatic,” an innovative 2 speed gear system that shifts gears automatically depending on slope and speed, letting the rider glide smoothly, in style. Every Martone bike has a red chain, a distinct brand signature and not-so-discreet wink at the fashion world. A specially designed basket is built into each handle bar, making it easy to tote everyday essentials up to 20 pounds.
All of the new Martone Cycling Co. accessories will be available for purchase by visiting www.martonecycling.eu and sold in selected stores such as Colette, The Conran Shop or Saks Fifth Avenue.
Rain Capes: Martone Cycling Co. has collaborated with Cleverhood to introduce specialty unisex rain capes offered in red, black, and a glen plaid – all bearing the signature ‘MCC red’ zippers. The capes are both waterproof, feature elastic thumb loops, and have a hidden reflective technology in the fabric. Aimed at 21st century style-conscious clients, MCC’s bicycles are constructed for city dwellers seeking both style and functionality – a perfect complement to the style and function of Cleverhood’s bike-ready capes.
Jewelry and Personal Accessories: Martone Cycling Co. will introduce a new group of personal accessories including a lanyard, bracelet, and two necklaces. The 18″ Grecian hand-woven lanyard is accented with a brass Martone bike link and perfect for keeping your keys readily available. The leather wrist wrap bracelet also features Grecian hand-woven leather with a brass Martone handlebar and toggle. Two necklaces round out the collection, inspired by bike chains.