When Michel Perry took over as creative director with J.M WESTON, his excellent approach on updating an institution was no surprise. The J.M WESTON assets are undeniable, but still there is no harm in seeing beyond what has already been experienced. The new themes feature summer nature, like the sand and the foam. Materials are lighter but equally strong and shapes are simpler and trendier.
Here’s the perfect illustration of it all. The perforated edge “Richelieu” in dark sand color and with a rubber sole.
This is an escape from the urban classicism and the way to stick with it is in all these ways to twist basics.