BEN SHERMAN & The Original Button Up


“His much loved shirt is clean and sharp. He looks into the mirror, lifts his chin and buttons his shirt to the top. It’s a very deliberate final touch that finished the look.”

Ben Sherman have shot model Louis Simonon, son of Paul Simonon from The Clash to launch a brand new concept and campaign for AW 14. Whilst proudly celebrating over fifty years of British style culture, the Ben Sherman brand has continued to evolve and the shirt is at the forefront of this brand revival.

Mark Maidment, CEO “Buttoning up the top button of your shirt is something that’s been done to Ben Sherman shirts since 1963. It is a deliberate style choice that exudes “Britishness” and personal pride”.

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