BJORN BORG Welcome to a Flirtual Reality!

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Early computers and consoles are the inspiration behind Björn Borg’s Autumn/Winter 2014 collection. Looking back to the past, Björn Borg creates its vision of our future, taking inspiration from everything analogue and pixelated.
Key pieces are interpretations of traditional fashion statements such as prints produced in digitised versions.

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Image source: www.bjornborg.com

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