Driven by Dunhill: an instant masculine appeal

Alfred Dunhill  releases a new cologne for men, Driven. Dunhill Driven Eau de Parfum is a tribute to the racers. A fragrance for a man who is a warrior at heart. He believes that life is an acceptance for him, and he is not afraid to take risks. He is driven by trust and perseverance. When he focuses on something, he relentlessly watches it and sets out on his own journey.  The creator of Drivenn the perfumer Dave Apel says about it “ This fragrance has a lightness with depth that gives it an instant masculine appeal”.


The smell of Driven  is an aroma highlighted by a bouquet of fragrant fruity, powdery and balsamic scented tones that will bring a sensual, warm and deep perfumed sensation. Examining it closer once applied you will notice a lingering quality of softer fragranced citrus, sweet and woody hints that hide an essence of inviting, calming and romantic feelings.

Based on the combination of notes Alfred Dunhill Driven is classified as Woody Floral Citrus fragrance to the nose. The fragrance composition is a creation of David Apel. The emanation of flavors and scent notes for Driven unfurl in a whiff of citrus and fruity opening top notes including bergamot, lime, plum and red apple. The spice and floral heart center notes blend in with jasmine, rose, cardamom and cinnamon while the deep woody and amber base notes leave an impression of amber, musk, amyris, vanilla and cedar.




The design of the bottle is inspired by the passion for cars, the bottle cap is a unique design element. The pattern resembles tires or gears and builds on the brand’s motoring heritage.

Driven was released in Eau de Parfum concentration. If Driven seems like a pleasant smell for your taste or maybe special occasion then the best is to aromatize yourself and give it a try!

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