The worlds of fashion and film have come together in a dramatic synthesis of style, color, and movement in the Rabanne H&M collaboration, illuminated by the artistic direction of celebrated filmmaker, Xavier Dolan.
The partnership between the high-street fashion giant, H&M, and iconic fashion house, Rabanne, manifests in an enthralling short film that perfectly captures the spirit of their cutting-edge collection set to launch on November 9, 2023.
Guided by the creativity of Rabanne’s Julien Dossena and the cinematic brilliance of Dolan, the short film propels viewers into an alternate universe – one where modernist architecture meets an out-of-the-world party set against the backdrop of a mystical desert. As the sun fades and the desert sky takes on a hue of violet, dancers unleash their energy, becoming symbolic avatars of creation, unity, and celebration.
The film’s narrative is beautifully woven, presenting the Rabanne H&M collection as more than just garments – they’re pieces of art. The shimmering metallic mesh, mirrored paillette dresses, and the burnished tailoring, exude a sense of luxury that’s hard to ignore. Paired with equally captivating home décor items from the H&M Home capsule, it’s a feast for the eyes.
Dolan, renowned for his deep emotional storytelling, explains his vision, “I wanted to step out of the known, delving into uncharted territories of design and setting, yet paying homage to the original world of Paco Rabanne.” This artistic leap is evident in every frame of the film, and its impact is echoed by Julien Dossena, who admired Dolan’s capability to capture raw emotions on screen.
Top models like Anok Yai, Noma Han, actor-model Rianne Van Rompaey, alongside digital sensation Vinnie Hacker and actor Issa Perica, don the collection, becoming part of this dynamic world. Their presence is complemented by the dancers who move to the choreography of Parisian studio, “I Could Never Be A Dancer.”
Ann-Sofie Johansson, H&M’s head of design womenswear, couldn’t have summed it up better: “A dramatic collection calls for a breath-taking showcase.” And this collaboration, brought to life by Dolan’s inimitable direction, is nothing short of spectacular.
For a first-hand experience of this extraordinary union of fashion and film, the Rabanne H&M film, along with images from the collection, are available for viewing and download. This is not just a collection; it’s a cinematic experience.