Lancia Pu+Ra HPE: A Renaissance for the Iconic Brand in Europe

Lancia, the iconic Italian automobile brand, is making a remarkable comeback in Europe with its latest masterpiece, the Lancia Pu+Ra HPE. This 100% electric concept car is a true testament to Lancia’s vision of design, sustainability, and cutting-edge technology.

Inspired by the world of Italian furniture design, Lancia collaborated with Cassina to create a car that exudes elegance and a “home feeling” in its interior. The Pu+Ra HPE’s sleek and aerodynamic body showcases Lancia’s commitment to timeless design and effortless sophistication.

As part of Lancia’s European tour, the CEO Luca Napolitano took the wheel of the Pu+Ra HPE, giving enthusiasts a firsthand glimpse of the brand’s future. This electric marvel embodies Lancia’s values of purity, radicality, and brutal geometries, reminiscent of the brand’s glory days.

The Pu+Ra HPE represents Lancia’s shift towards electrification and sustainability. It serves as a manifesto for Lancia’s new era, where innovation and technology take center stage. The collaboration with Cassina, known for its Italian style and innovation, elevates the driving experience to new heights.

With the Pu+Ra HPE’s arrival in Europe, Lancia marks a historic moment in its journey of revival. This concept car sets the stage for Lancia’s reentry into the European premium market, reaffirming the brand’s desirability and credibility.

Lancia’s vision goes beyond the Pu+Ra HPE. The brand’s strategic plan includes the introduction of three new models over the next 10 years, with a focus on electrification. By 2028, Lancia aims to exclusively offer 100% electric cars, demonstrating its commitment to a sustainable future.

The Lancia Pu+Ra HPE is a remarkable fusion of style, sustainability, and electrification. It signifies Lancia’s triumphant return and serves as a beacon of the brand’s unwavering commitment to automotive excellence in Europe and beyond.


More from Frederick Boutry

Awakening the Inanimate: Martin Margiela’s Artistic Odyssey

The Bernier/Eliades Gallery is delighted to unveil a compelling double solo exhibition...
Read More