Jimmy Choo Man Blue : A tonic for the senses

The famous, high-end designer house of shoes Jimmy Choo finally launches its first male fragrance Jimmy Choo Man in 2014. Jimmy Choo opens a new chapter with Jimmy Choo Man Blue, expressing a contemporary facet to match today’s lifestyles. The barriers between work wear and street wear have been erased; anything goes for the confident yet casual man of today.

His dark blue suit is casual yet elegant over a simple t-shirt, his crisp white sneakers the perfect accessory wherever he goes. Effortless in every way, he exudes a relaxed confidence and a magnetic attraction that is evident in the fragrance he wears, aromatically fresh on the surface yet resolutely masculine, with hidden earthy depths.

This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is a play on contrasts like the multi-facetted Jimmy Choo man himself, an instinctive woody aromatic leathery scent.

The woody aromatic leathery fragrance was designed for Jimmy Choo by Nathalie Lorson, master perfumer.

I composed this set of textures around three impacting elements: the aromatic and velvety texture of sage leaves, the grained and raw texture of leather and the smooth texture of sandalwood to create a masculine and modern addiction,

explains Nathalie Lorson.

On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture. The tonic transparency of bergamot brings a breath of fresh air and contrasts with the spicy warmth of black pepper. The intense texture of leather reveals itself in the heart of the fragrance, assuming an extreme masculinity enhanced by the urban elegance of grey amber and the vegetal woody facets of cypress. The creamy sensuality of sandalwood provides a distinctive and addictive drydown, supported by magnetic vanilla and sophisticated vetiver.

Shot on location against a sun drenched backdrop with punctuations of palm trees promenade, the advertising campaign for Jimmy Choo Man Blue features Marlon Teixeira, the face of the brand’s men’s fragrances, his hair effortlessly tousled as he skates along the pavement on his board. Sophisticated yet rugged, he is a man of contrasts, a cool yet infinitely attractive urban nomad.
The fragrance is available as 50 and 100 ml Eau de Toilette with an accompanying collection.
www.row.jimmychoo.com

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